Week 5: Assignment 1; SWOT

Strengths

• What advantages does your organisation have?

Collaborative, recognisable/rememberable, family-friendly, 

• What do you do better than anyone else?

Collaborative atmosphere; making the attendee feel like they are part of the performances

• What unique or lowest-cost resources can you draw upon that others can't?

Use of the whole of Cuba street, venders are from nearby shops

• What do people in your market see as your strengths?

The community that Cuba Dupa has around it, also that it is seen as such a big deal.

• What factors mean that you attendance?

Public interest/hype, certain acts or venders, something to do

Weaknesses

• What could you improve?

Audience involvement/perception, cater to children more, create an easier way of way finding

• What should you avoid?

Over complicating things, too much expense, exhibits that are difficult to install/take down

• What are people in your market likely to see as weaknesses?

Low budget, little control over venders, 

• What factors lose you attendance?

Overcrowded, lack of knowledge of events/venders, no interest from different audiences

Opportunities

• What good opportunities can you spot?

Really play on the idea of transformation - transforming spaces, children involvement, better utilisation of space - above head hight or below the feet

• What interesting trends are you aware of?

Healthy/vegan foods, vintage looks, aesthetically pleasing 

Useful opportunities can come from such things as:

• Changes in technology and markets on both a broad and narrow scale.

• Changes in social patterns, population profiles, lifestyle changes, and so on.

• Local events.

Threats

• What obstacles do you face?

Gaining new audiences - outside the wellington area and outside the family audience, low budget, lack of setting up or taking down time, 

• What are your competitors doing?

Creating events which cater to these unusual audiences