(Team - add any of the pages of the Brand Strategy notes or anything more)
Develop a ‘belief’ for the festival, this is why they exist. Often it should start with ‘We believe…'
We believe that Cuba Dupa is an inclusive, community-based festival which the whole family can enjoy and explore how multicultural and artistic Wellington is.
Uncover the Problem/Challenge/Opportunity they’re facing. Be distinctive. Uncover an insight or human truth
That people want to feel that a space or event is catered to them, they want to feel important.
Identify 1–2 key audiences. These aren’t the people who are most likely to go to the festival. They’re the audience(s) who the festival should reach to address its Problem/Challenge/Opportunity
People with young/restless children, people who aren't very artsy, people outside wellington, people in the wellington suburbs
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(Team - Add your "My Wellingtons" with descriptions below) I see wellington as a startling contrast between nature and man-m... -
Strengths What advantages does your organisation have? Collaborative, recognisable/rememberable, family-friendly, What do you do bet...
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(Team - Add the other A3 pages from the first Cuba Dupa Audit) Behaviour Design Central Idea
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